This perennial dies back to below ground level each year in autumn, then fresh new growth appears again in spring.

• Position: full sun
• Soil: most soils, except very dry or boggy
• Rate of growth: average
• Flowering period: June to September
• Hardiness: fully hardy
  
  Very floriferous in summer, this fresh-faced coneflower sets off rich plums and purples to perfection. It is a neat grower and the tips of the ray-florets have a slightly feathered effect, which gives them a subtle softness.
  
  
• Garden care: Lift and divide congested colonies in autumn or spring. In autumn cut back all dead flower stems to the ground. Coneflowers benefit from a spring or autumn mulch with well-rotted compost.