This perennial dies back to below ground level each year in autumn, then fresh new growth appears again in spring.

• Position: partial shade
• Soil: moist, humus rich, neutral to acid soil
• Rate of growth: average
• Flowering period: June to July
• Hardiness: fully hardy
  
  Dense crimson flower spikes open from the base into vivid lilac flowers, like a purple form of red hot poker. This summer-flowering primula will add a splash of colour at the front of a shady border. Although short lived, mass plantings of the erect flower spikes create a spectacular effect and are especially well suited to formal gardens and parterres.
  
  
• Garden care: Divide large clumps after the plant has flowered, preferably during a wet spell.