This perennial dies back to below ground level each year in autumn, then fresh new growth appears again in spring.

• Position: full sun or partial shade
• Soil: well-drained soil
• Rate of growth: average
• Flowering period: June to September
• Hardiness: fully hardy
  
  A dazzling, upright, clump-forming perennial with roughly-hairy foliage and long-flowering, rose-pink blooms up to 12 cm (6”) with a prominent golden cone. 'Pink Shimmer' has a free flowering, compact but branching habit and blooms consistently throughout the summer, attracting pollinating insects to the garden. Like all Echinacea, the daisy-like flowers are useful for cutting and can be used either fresh or dried from positions in cottage garden borders, wildlife areas and coastal planting schemes.
  
  
• Garden care: In autumn cut back all dead flower stems to the ground. Lift and divide congested clumps in autumn or spring. Coneflowers benefit from a spring or autumn mulch with well-rotted compost. Avoid ground conditions likely to become poorly-drained during the winter.