
This lovely deciduous shrub has clusters of small pink flowers in midsummer, but it's really prized for the clusters of striking, violet, bead-like berries that often appear on more mature plants in autumn - usually remaining long after the plant has lost its leaves.
The young foliage is often bronze-purple, becoming dark green in summer before turning golden-purple in autumn. Use Callicarpa bodinieri var. giraldii 'Profusion' to brighten up a border in autumn, or cut the bare branches laden with berries for flower arrangements.
This shrub is best planted in groups for the most striking display of its vibrant purple berries in autumn.
The young foliage is often bronze-purple, becoming dark green in summer before turning golden-purple in autumn. Use Callicarpa bodinieri var. giraldii 'Profusion' to brighten up a border in autumn, or cut the bare branches laden with berries for flower arrangements.
This shrub is best planted in groups for the most striking display of its vibrant purple berries in autumn.
How to care for Callicarpa bodinieri var. giraldii Profusion:
When planting, incorporate plenty of well-rotted organic matter to improve soil structure and moisture retention. Water regularly during the first year to help it establish.
While generally low maintenance, prune back stems in early spring if needed, cutting to strong, healthy growth to encourage fresh shoots and maintain a neat shape.
Mulching in spring will help retain moisture and support healthy growth.
While generally low maintenance, prune back stems in early spring if needed, cutting to strong, healthy growth to encourage fresh shoots and maintain a neat shape.
Mulching in spring will help retain moisture and support healthy growth.
Flowering period:
- Jan
- Feb
- Mar
- Apr
- May
- Jun
- Jul
- Aug
- Sep
- Oct
- Nov
- Dec
Eventual height:
3m
Eventual spread:
2.5m
Position:
Full sun / light shade
Rate of growth:
Average
Soil:
Moderately fertile, moist, well-drained soil
Hardiness:
Fully hardy
-
This shrub is deciduous so it will lose all its leaves in autumn, then fresh new foliage appears again each spring.
-
Humans/Pets: Fruit are ornamental - not to be eaten
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Goes well with
Choisya ternata
Mexican orange blossom
From £24.99
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2 litre pot | £24.99 |
|
10 litre pot | 30 - 40cm tall | £89.99 |
|
3 × 2 litre pots | £59.99 |
|
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Cornus alba 'Sibirica'
red-barked dogwood
From £9.99
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2 litre pot | £20.99 |
|
12 litre pot | 1 - 1.2m tall | £74.99 |
|
9cm pot | £9.99 |
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2 + 1 FREE 9cm pots | £19.98 |
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Cotinus coggygria 'Royal Purple'
smoke bush
From £29.99
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2 litre pot | £29.99 |
|
12 litre pot | 60 - 80cm tall | £89.99 |
|
3 × 2 litre pots | £69.99 |
|
View details

This lovely deciduous shrub has clusters of small pink flowers in midsummer, but it's really prized for the clusters of striking, violet, bead-like berries that often appear on more mature plants in autumn - usually remaining long after the plant has lost its leaves.
The young foliage is often bronze-purple, becoming dark green in summer before turning golden-purple in autumn. Use Callicarpa bodinieri var. giraldii 'Profusion' to brighten up a border in autumn, or cut the bare branches laden with berries for flower arrangements.
This shrub is best planted in groups for the most striking display of its vibrant purple berries in autumn.
The young foliage is often bronze-purple, becoming dark green in summer before turning golden-purple in autumn. Use Callicarpa bodinieri var. giraldii 'Profusion' to brighten up a border in autumn, or cut the bare branches laden with berries for flower arrangements.
This shrub is best planted in groups for the most striking display of its vibrant purple berries in autumn.
How to care for Callicarpa bodinieri var. giraldii Profusion:
When planting, incorporate plenty of well-rotted organic matter to improve soil structure and moisture retention. Water regularly during the first year to help it establish.
While generally low maintenance, prune back stems in early spring if needed, cutting to strong, healthy growth to encourage fresh shoots and maintain a neat shape.
Mulching in spring will help retain moisture and support healthy growth.
While generally low maintenance, prune back stems in early spring if needed, cutting to strong, healthy growth to encourage fresh shoots and maintain a neat shape.
Mulching in spring will help retain moisture and support healthy growth.
Flowering period:
- Jan
- Feb
- Mar
- Apr
- May
- Jun
- Jul
- Aug
- Sep
- Oct
- Nov
- Dec
Eventual height:
3m
Eventual spread:
2.5m
Position:
Full sun / light shade
Rate of growth:
Average
Soil:
Moderately fertile, moist, well-drained soil
Hardiness:
Fully hardy
-
This shrub is deciduous so it will lose all its leaves in autumn, then fresh new foliage appears again each spring.
-
Humans/Pets: Fruit are ornamental - not to be eaten
Product options
Add to basket
Delivery options (pick your preferred option at checkout)
Goes well with
Choisya ternata
Mexican orange blossom
From £24.99
View options
2 litre pot | £24.99 |
|
10 litre pot | 30 - 40cm tall | £89.99 |
|
3 × 2 litre pots | £59.99 |
|
View details
Cornus alba 'Sibirica'
red-barked dogwood
From £9.99
View options
2 litre pot | £20.99 |
|
12 litre pot | 1 - 1.2m tall | £74.99 |
|
9cm pot | £9.99 |
|
2 + 1 FREE 9cm pots | £19.98 |
|
View details
Cotinus coggygria 'Royal Purple'
smoke bush
From £29.99
View options
2 litre pot | £29.99 |
|
12 litre pot | 60 - 80cm tall | £89.99 |
|
3 × 2 litre pots | £69.99 |
|
View details