When planting, incorporate some well-rotted compost or manure in the planting hole and a scoop of mycorrhizal fungi to aid root establishment. Firm the soil around the plant and water thoroughly. Water shrubs regularly in the first year after planting and in dry periods.
Choose a spot in full sun or light dappled shade, sheltered from cold drying winds. This viburnum prefers moist, well-drained soil and benefits from being planted where its fragrant winter flowers can be appreciated up close.
Avoid waterlogged conditions, especially on heavy clay. For container planting, use a loam-based compost with added drainage material like grit. Regular feeding in spring with a general-purpose fertiliser will support strong growth and flowering.
After flowering prune established specimens, removing up to one in five of the oldest and weakest branches to the base. Apply a generous 5-7cm (2-3in) mulch of well-rotted garden compost or manure around the base of the plant.