Chamomile thrives in full sun and well-drained, sandy or loamy soil, making it   ideal for rock gardens, borders, and herb gardens. When planting, space plants around 20–30cm (8-12in) apart to allow them to spread and form a dense,  aromatic mat.
  Water deeply when the soil becomes dry rather than giving frequent light   waterings, as this encourages deeper root growth and improves drought   tolerance. Avoid overly rich soil, as this can lead to leggy growth with fewer flowers.
  Trim back after flowering to maintain a tidy appearance and promote fresh new  foliage. If using as a lawn alternative, occasional mowing or light trimming will help keep it compact.  
  In colder areas, provide some winter protection with mulch, as plants may  struggle in prolonged wet conditions. Divide mature plants every few years to  maintain vigour and prevent overcrowding.