Plant in partial to full shade with well-drained, humus-rich soil, either in the ground or a large pot using ericaceous compost. Space plants to allow for spreading and water well after planting, keeping the soil moist during dry spells.
Apply a 5-7cm (2-3in) mulch of leaf mould or compost in spring to conserve moisture and suppress weeds. Pruning is minimal—cut back old, damaged, or dead foliage in late winter or early spring to make way for new growth and reveal flowers. Fertilise lightly with a balanced or ericaceous feed in spring if growth requires bolstering.