Chamomile thrives in full sun and well-drained, sandy or loamy soil, making it ideal for rock gardens, borders, and herb gardens. When planting, space plants around 20–30cm (8-12in) apart to allow them to spread and form a dense, aromatic mat.
Water deeply when the soil becomes dry rather than giving frequent light waterings, as this encourages deeper root growth and improves drought tolerance. Avoid overly rich soil, as this can lead to leggy growth with fewer flowers.
Trim back after flowering to maintain a tidy appearance and promote fresh new foliage. If using as a lawn alternative, occasional mowing or light trimming will help keep it compact.
In colder areas, provide some winter protection with mulch, as plants may struggle in prolonged wet conditions. Divide mature plants every few years to maintain vigour and prevent overcrowding.